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Se aplicarán mas de 13 MDP en promoción turística informa EMPRHOTUR | Más Noticias BCS
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Se aplicarán mas de 13 MDP en promoción turística informa EMPRHOTUR
Categoría: Turismo
22 enero, 2015
Eduardo Herrera Presidente de la Asociación de Empresas Hoteleras y Turísticas de La Paz (EMPRHOTUR) dio a conocer que durante 2014 la ciudad capital cerró con números favorables con un crecimiento de oferta hotelera de un 18% y con un crecimiento en comparación con el año anterior de casi 16%.
Para 2015 dijo se aplicará un recurso de 13 millones 398 mil 38 pesos, de los cuales 8 millones 697 mil 268 corresponden al Fideicomiso de Turismo de La PAZ (FITUPAZ), 3 millones 718 mil 770 por parte del Fideicomiso de Turismo Estatal (FITUES) y 1 millón de pesos que corresponden a Fondo para la Protección de Recursos Marinos (FONMAR).
Este recurso se aplicará en diversas actividades turísticas y promoción del destino de La Paz a nivel nacional e internacional.
“hay dinero asignado en el triatlón en el avistamiento de la ballena gris, presencias de BCS, tenemos promoción a medios nacionales e internacionales en gastos de promoción básicamente”.
Esta cantidad por aplicar es menor en comparación con la del año pasado que fue cerca de los 15 millones 296 mil 274 pesos.
La asociación de hoteles le apuesta a que sea el Triatlón uno de los mayores eventos que genere gran derrama económica en la zona, tan solo el año pasado la derrama se contabilizó en los cerca de 7 millones.
“El triatlón es lo que más estamos impulsando y la ballena gris”…”el triatlón está programado para el 21 de marzo y estamos esperando mas de mil 500 participantes, las inscripciones ya están abiertas la verdad que hemos tenido una reacción muy positiva al respecto”.
A pesar de las buenas expectativas que se generan para este año, los mismos integrantes hoteleros consideran que en BCS es Los Cabos quien mayor promoción turística recibe.
Por lo que ven necesario que también a este municipio se le invierta gran recurso.
Ivan Moran integrante de la asociación comentó que “falta que apoyen más en beneficio del destino que ya lo están empezando hacer nos comento el licenciado Ricardo en embellecer mas el malecón”…”mas sin embargo les falta que todavía le den un empuje mas se han enfocado mucho en los cabos y están olvidando la paz y muchos de los destinos que tienen como Loreto”.
En este informe que se presento por parte de la asociación hotelera hicieron mención de los casos de violencia que han afectado al Destino y los daños generados por el Huracán Odile.
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